Not your usual job interview - The Apprentice

I've not been watching it, but I understand we are on week 7 of The Apprentice.  I have been keeping up to date with the goings-on and who has been fired so far through Gavin Ingam's blog.

Gavin is a sales trainer (and motivational speaker) who has been giving a weekly commentary on the sales lessons to be learned from The Apprentice.  He's got an easy to read style and the length of his posts are perfect coffee break reading.

It seems to me that most weeks the contestants (or interviewees I suppose) spend most of their time shouting into mobile phones and running around like headless chickens.  It's easy to forget that the (alleged) point of the show is for Sir Alan to recruit a new apprentice. I wonder, is it the six figure salary these guys are after or just the opportunity for their 15 minutes of fame.