Jobtonic Expanding the Brand

I really like the idea of referral recruiting.  It's a well researched "fact" that referral candidates are better pre-qualified  and more suited to the role and that if placed stay with the company for longer than non-referral candidates.  However the two main players in the UK referral job board industry (Zubka and Jobtonic) haven't exactly made dozens of placements by this method yet.  Both are now making moves to expand the way their service is delivered in order to up their placement figures. 

I spoke with Nick at Jobtonic recently who talked about the way they are starting to work with job boards to offer their referral tool to the advertisers on the sites.  They are becoming less a job board themselves and more a add on referral tool.   The first job board to tie up with them is Ozzle and you can read what Heidi at Ozzle has to the say about the link up on her blog.

As well as increasing the talent pool to advertisers, utilising Jobtonic's referral network should bring the "passive candidate" benefits these types of sites offer.  Apart from it helping job boards like Ozzle to place the roles they advertise on the sites they will also get a percentage of the referral fee for any placement made.

Jobtonic are only just starting to roll this offering out but have a couple of other niche job boards signed up. I know that Zubka have plans up their sleeve too - so will be watching the referral recruiting space with interest.

Comments

[Ciaran]

Got to say, I'm also a fan of JobTonic. Nick’s rolling the technology out to corporates. The possibilities are fantastic. e.g. employer needs to fill an IT role, pushes it internally to the IT department with reward, the referrer then pushes out via his/her referral string and splits the reward. It's got policing issues but when this practice becomes more main stream I think it will change the UK recruitment culture some what. It also infiltrates social networking groups without much resistance.