Connected Jobs - Facebook Application for Recruiters

Panlogic is a strategic UK digital marketing agency with a specialism in social media. They are creating a Facebook application for recruiters (corporates and agencies) "to ease the chronic skills shortage in our industry and to improve the process of employees and employers finding each other by using the power of the Facebook platform".

Whilst they are loathe to the use the word job board (they call it a sector based recruitment application) it is a kind of job board for Facebook. Helping individuals find the roles they are looking for and helps companies find the staff they need. It is the way it does it that is innovative i.e. tapping into the social aspects of Facebook such as showing where your friends have worked, getting the low-down on an employer, the inside-track of the job etc.

They are yet to launch the official version (I think they are in Beta at present) are currently integrating the application with Broadbean to allow all agencies to post vacancies direct to Facebook.  The idea is to set up niche sites for different sectors with some funky features such as videos, rating of corporates (by ex/current employees), etc, to make it more interactive (in keeping with the style of Facebook). 

Basically a recruiter advertises their job and it's pushed out to the people that are signed up to the application. Currently we understand that nothing will be shown in the user’s profile in order to retain anonymity. Whilst this may reduce its viral pick-up it does ensure total discretion. Panlogic were keen to stress that this area is under review and will depend on user feedback.

Some existing job boards have already created Facebook Applications and both of the main referral recruitment solutions (Zubka and Jobtonic) have them.  I've not heard fabulous stories about their success but I guess for existing job boards it's just another route to market.  Their early Beta has launched for the Digital Agency sector (no surprise there, then) but, as above, I understand that there is a later version to follow soon.

What do you think?  Will "jobseekers" add this application and can a recruiter rely on advertising their vacancies on Facebook alone?

Comments

[Catherine]

I can see the possibilities. As its a social app its probably more intuitive to call it a 'job seekers' tool as opposed to a 'recruiters tool'. This is the massive shift in the media landscape, its about the people and less about the recruiters.

More importantly it sounds like it can tap into the passive jobseekers audience as users can interact with the app even if they're not actively looking for a job at that very moment. I'me referring to the ability to rate past jobs. I'm sure we're all curious about what other people are saying about our old jobs & bosses! And if while reading i happen to see an interesting ad, no harm no foul!

[Recruta.net]

Hi Louise just a brief note to let you know that Recruta have just launched a free to advertise job search engine - recruta.net, which is also integrated with Facebook, allowing agencies to advertise their vacancies on both Recruta.net and Facebook at no charge.
The Application on Facebook can be found at http://apps.facebook.com/recrutajobs/