Emma at Sky recently shared some highlights from a presentation she made called "Talent Attraction During an Economic Downturn"
This was part of web learning series run within the News Corporation network (including Fox, News International etc) to share ideas and best practice. Emma talked about how the current economic situation is affecting them all and what the recruitment challenges are; getting a balance between proactive and reactive strategies, working with reduced budgets, having a larger talent pool and the emphasis on engagement. It was presented as a webinar and here are the main elements of Sky's response to these challenges:
1) Maximising Brand
Sorting out the website.
Focussed targeting (developing microsites for specific audience), seo and ppc activity
Branding on key job boards.
change advertising to link in with consumer advertising.
Reporting - being able to identify cost of hire, time of hire, source of hire, etc. Renegotiate supplier agreements on the basis of this.
2) Exploit All Talent Pools
Focussing on age - looking at the over 55s. Making sure their reach is as wide as possible.
Getting internal feedback from focus groups to see what is working with these focus age groups.
3) Internal Focus
Nurturing internal talent.
Creation of a "development studio" where people can download courses and take control of your own development.
Innovative ideas around encouraging high performance (eg, internal award schemes).
4) External Orientation
Relationship building.
Networking .
Encouraging personnel to build strong relationships with suppliers (especially now things are a little more quiet and they have more time).
Linking with outplacement organisations.
Creating relationships with competitors making redundancies.
Being at conferences, etc and having speakers at events, etc.