Last week I was at Mike Taylor's second annual Social Media in Recruitment Conference.
It was a superbly organised event with over 200 delegates and a number of really good speakers.
Overall the feel of the day was very upbeat. Mike had a good mix of delegates (agency recruiters, in-house and suppliers) and a spread of presentations. The agenda covered facebook, google, communities, twitter, LinkedIn, legal aspects and a couple of case studies from delegates who'd attended last year.
As usual with these events whilst I've pulled out a few points from the presentations (which I plan to post up here over the next week or so), you really have to go along yourself to benefit! However, my main takeaway was that:
a) you need a strategy. What do you want to achieve, what time and resources do you have to invest, etc
b) you need to fully engage in whatever channel(s) you chose - don't just shout about how good you are or what vacancies you have, make it a two way street
c) you should try to track your ROI. It's difficult to truly track this but do your best. Creating a Facebook fan page with 6,000 fans or having 2,000 followers on Twitter is not a good measure, in itself, of your success with social media.
The Twittersteam for the event hashtag (#smir) was busy before, during and after the event. My tip would be, if you are or want to use Twitter, to check out the stream and follow everyone who has been posting to it. These are all people who are a) in the industry and b) interested in social media.
Finally, and this is NOT me blowing my own trumpet the panel session was recordedand you can see what I, Matt Alder and Bill Boorman had to say (there is also another video showing delegate feedback during the event).
PS, nearly forgot to mention the food - marvellous Danish and probably the best conference buffet I've ever had! Well done Mike.
PPS, photocourtesy of @saraheadworth
PPPS, Peter Gold is running a workshop with ways to implement what was talked about at the conference - details here
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