This guest article, written by David Shindler explores why having an understanding of employability could add value to your business, to your clients and to your candidates.
Three examples of Candidates
“I’m a project manager and that’s what I do. There are a lot of us looking for jobs. I don’t particularly like it but providing for my family comes first.” They are the words of a 40 something employee of a public sector organisation during a workshop for people facing redundancy to help them recognise and value their talents. How can he differentiate himself from all the other project managers in the marketplace? What other possibilities might be open to him?
Contrast that with a 20 something I spoke with recently at the advice clinic for the National Graduate Recruitment Exhibition: “I have a first degree, an MBA and work experience. Why are employers not responding to my applications? My qualifications speak for themselves.” It isn’t going to be enough, irrespective of job availability. What mindset would make a positive difference?
Take a 50 something technology expert with 25 years experience in the same field and wanting to see out his time before retirement doing “more of the same”. Yet he works in a sector facing huge competitive pressures and demands by plcs for increased shareholder value. What are the potential implications for him of entering the job market? What might he need to do differently?
Employability issues underpin all three of these examples.
What is Employability?
The CBI defines it as “the combination of the attributes, skills and knowledge that you need to have in order to ensure you have the capability to be effective today and tomorrow in the workplace”. The UK Commission on Employment and Skills (UKCES) has also been at the forefront of advising Government about good practice and the policy implications.
From work by the CBI and the UKCES, I have taken 8 main capabilities, broken down into 35 sub-areas, and mapped them onto a four box model based on Goleman’s Emotional Intelligence framework to create an individual’s Employability Window:
• Positive attitude (‘can do’ approach, readiness to take part and contribute, openness to new ideas and constructive criticism, drive to make those ideas happen)
• Self-management (willingness to take responsibility, self-starting, assertiveness, flexibility, resilience, work/life balance, time management, learning and personal development, personal presentation)
• Team working (respecting others, co-operating, awareness of interdependence on others, negotiating/persuading, contributing to discussions)
• Communicating (building rapport, listening, questioning, oral literacy, written work, networking)
• Digital literacy (computer skills, understanding and using the Internet – especially search engines and social media)
• Solving problems (analysing facts and situations, creative thinking for solutions, working collaboratively)
• Numeracy (understanding the role and application of mathematical principles in the work environment)
• Business and customer awareness (understanding the key drivers for business success, innovating, judging risks, understanding the need to build customer satisfaction and loyalty, contributing to the whole organisation)
Inevitably, there is debate about the priorities, focus and emphasis for any given employer and the type of employability skills and mindsets will change in line with the environment (see the Future Work Skills 2020 report1). For example, in a globalised world, trans-cultural understanding is increasingly likely to feature.
The underpinning rationale is that it is no longer enough for people to be good at their ‘subject’ for them to be good at their job. They need their technical or functional expertise to be capable, but adding to their employability ‘set’ of capabilities can make all the difference in getting work, staying in work or moving on.
Employers want people to be employable for their specific organisation. That means candidates staying up-to-date with both technical and non-technical skills. The key is being open to change and self-development. As John Reed, the Chairman of Reeds has said, “mindset will always trump skills”.
Employability is different from being employed which is getting a job or being in a job. That’s tactical. Being employable is more strategic and longer-term. The job or promotion interview is the next wave, whereas being employable is about being an effective sailor whatever the sea conditions. It overlaps with career coaching and career advice which are about identifying pathways through specific fields and sectors.
So what for recruiters?
How can having understanding of employability inform and impact on you as a recruiter?
Professional recruiters know the importance of treating each candidate and employer as unique and addressing their specific needs. We all want to give candidates the very best chance of succeeding; however, with tough economic conditions, four generations now in the workplace and everyone trying to keep up with rapid technological change, getting and staying employed is a challenge in an uncertain world.
How many times have you seen a candidate who may have the technical, subject or functional skills and expertise but lack the mindset, attributes, knowledge and personal skills to be effective in your clients’ workplaces? Do you have candidates who look good on paper but you wouldn’t want to send them to the client because they lack the right mindset or employability skills?You might know they have the potential to offer more but, in my experience, recruiters struggle to give the time and resources to uncover it
The days of working for a single employer doing the same job the same way are over. To continue the sea metaphor, the waves are coming at us quicker and from different angles and candidates will need increasing support to be able to ride the waves.
For example, a common issue for candidates might be re-examining how digitally savvy or literate they are. Many of us are already operating in a world where learning is predominantly ‘social’ facilitated by technology. It will mean engaging with the world of work in a different way for some generations. Understanding how to use LinkedIn, producing creative online profiles, virtual assessment approaches, understanding SEO and keywords – these are the types of profound changes affecting candidates, clients and recruiters. Don’t believe me? Read this
The benefits of embracing employability
Recruiters will benefit from paying attention to employability through:
• A better match of candidates with clients and their needs
• Improving business performance indicators – attracting candidates, right person in the right job, better onboarding
• Contributing to longer-term relationships with clients and improving the return on investment of retained services because your placements stick
• A way of differentiating your business from competitors
• Enhancing brand reputation
Your clients benefit through:
• Cost savings from retaining new recruits so they stay employed for longer
• Candidates more able to hit the ground running
• Value for money from you as their recruitment supplier or partner
• Increased trust in their business relationship with you
3 ways recruiters can support employability
Recruiters can attract more or different candidates by seizing this opportunity to add value to their services, while at the same time demonstrating their social responsibility at a time of economic austerity. Here are some ideas:
1. Broaden by adding employability development to your service offer (if you are not doing it already).
2. Partner with other providers who can complement your service and help develop candidates so they are more employable before facing your clients and have a better chance of success.
3. Sponsor employability development workshops, boot camps or webinars to enhance your brand and attract future candidates and clients.
In survey after survey, employers say they are crying out for better employability skills. In some cases, employers may need to do a better job at making the jobs they offer more attractive.
Whatever your view, what role do you think the recruitment industry in the UK has in enhancing employability capabilities?
David Shindler is the author of “Learning to Leap, a Guide to Being More Employable”, HotHiveBooks. An experienced coach, consultant and facilitator, David helps people at any life stage accelerate their employability. He also owns the Employability Hub, an online forum where people share and learn about employability issues and runs the Learning to Leap group on LinkedIn. Contact him for more details via email at david@employabilitycoaching.co.uk, tweet him @dashcoaching or visit his website.