Pick of the Blogs - ScrivRec

Ed Scrivener won our “best personal recruitment blog of 2011 award”; if you aren't already familiar with his blog why not check it out.  The ScrivRec Blog is written entirely by Ed, who runs his own recruitment business.  He's been writing it since February 2010 and it's his "musings on recruitment, HR & social media.".  I asked him what was involved in writing the blog and the business benefits.  Here is what he told me

"It wasn’t apparent when I first started my blog the level of commitment required to run it properly! In order for a blog to be effective there needs to be fresh content at least every month, but ideally more often and at times finding inspiration can be a tough task.  It is key that the content isn’t too sales focussed.  People don’t want to read a flyer for my services as quite frankly that is just boring.  The key is the content highlights my knowledge and type of service but in a non-commercial manner and this should then draw in potential new clients.  In 2011 my blog received over 60,000 views which I feel is the best advert for writing one!  The only cost involved is my time and this is not comparable to the money required for the alternative of a marketing campaign to reach 60,000 people.  Finally, it is simply good fun writing a blog and engaging with people."

Some of my favourite posts from Ed's blog are:

LinkedIn Moaners
CV & LinkedIn Tips
Be social & engage

Ed has also done a "Blog Christmas Calendar" where he has taken guest posts on the blog.

I'll make an effort to feature more "pick of the blogs" in 2012!