This is a Google Update update from Michelle Hill of Red Rocket Media.
Following the ‘Search, Plus Your World’ update that Google introduced a couple of weeks ago which prioritises content that has been shared within your online social-sphere in your search results, it has just announced another update to its algorithm (the way in which it returns search results). It will now be analysing the layout of a website and the amount of content that you see on the page.
When your clients and candidates land on your web pages, they want to find content that provides solutions to their problems straight away. They don’t want to have to scroll down past an excessive amount of adverts and ‘call to action’ buttons to find it, that’s not a very good user experience. As such, web pages that don’t provide a positive user experience may not rank as highly going forward.
This latest update, coupled with the previous ones which have thrown fresh, original, high quality and shareable content into the limelight (see article below) once again re-iterates the crucial role that your website content plays.
Now is the perfect time for recruitment agencies to review their website content by carrying out a content audit. As you analyse each page, put yourself in the shoes of your clients and candidates and ask yourself:
• Is there enough content?
• Is it immediately visible?
• Is the content fresh?
• Is the content original?
• Does the content add value to your clients and candidates?
• Would your clients and candidates share it (particularly relevant to news and blogs)?
Google’s advice
This latest update is just one of over 500 improvements Google intends to roll-out this year so their advice, as usual, is just to focus on delivering the best possible experience for your website visitors ie. to provide a fresh supply of high quality, original content that your clients and candidates deem valuable enough to want to share.
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